NEW NET STUDY RELEASED
By Adnews Staff
There are 9.5 million Internet users in the U.S. according to a study by Find/SVP of New York. Of that total, 7.5 million use the World Wide Web. Fifty-two per cent of Web surfers are on-line for personal activity, compared with 35% for business purposes. People get on the Net 47% of the time from the workplace, and - good news for consumer marketing and media companies - they dial in 69% of the time from home. (Apparently the reason for the math being out of whack here is that respondents could pick more than one answer.) Other research has indicated that the Internet is mainly used in business settings. Fifty-one per cent of respondents began using the Internet in 1995. Thirty-five percent are women but only 68% of them use the Web as opposed to 85% of men. The Find/SVP study is the third of three widely exposed and sometimes conflicting Internet studies in the past three months. In November Nielsen Media Research and CommerceNet reported 24 million Internet users in the U.S. and Canada. A separate survey from O'Reilly & Associates showed 5.8 million U.S. adults with Net access.