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AD PUSH PRAISES VIRTUES OF EGGS

Roche Macaulay & Partners Advertising is telling Canadians that eggs are good. The Toronto agency is launching a TV campaign today for the Canadian Egg Marketing Agency. The ads make the point that eggs are simple, good food. Shot in a documentary style, the commercials are testimonials from five different egg farmers across Canada, filmed on their farms. They say what they like about egg farming and give their insights into the goodness of eggs. The TV spots will be supported by radio and in-store advertising.

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