SPORTS STORE OFFERS SKIING PROMOTION
By Adnews Staff
Firehall Ski & Sports of Unionville, Ont. launched a promotion last week which will end up with people going on a five-day ski vacation in Jay Peak, Vermont. People enter a draw at the store and a winner will be drawn each week for the next eight weeks. Radio, print and direct mail advertising support the promotion. The ad campaign was created by Andrew & Cook. The Toronto agency was given the account in October without a review because it was recommended to Firehall. The incumbent agency at the time was Larder Advertising of Newmarket, Ont.
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