ROYAL BANK EXPANDING ROSTER
By Adnews Staff
The Royal Bank of Canada is adding to its roster of direct mail agencies. Direct marketing and advertising vice-president Peter Case told Adnews yesterday that the company is going to hire an agency to handle direct mail for card services. "We're looking to flush out our roster a little to overcome product conflict," he said. The bank has a short list but Case wouldn't reveal which agencies are on it. There are already four shops doing direct mail for Royal Bank and they will continue to do so after the review. They are RMG, Wunderman, Cato, Johnson and Canada Direct, all of Toronto, and Allard Direct of Montreal.
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