Direct Response Media Group buys Valassis
By Adnews Staff
Direct Response Media Group, a direct mail marketing company based in Oakville, ON, has acquired the Canadian subsidiary of Valassis, a Michigan-based firm specializing in coupon distribution and processing as well as data analytics. Valassis is a subsidiary of Harland Clarke Holdings.
“This acquisition enhances DRMG's national sales platform by combining robust data intelligence and digital integration, bringing 7.7 million unduplicated distribution with their shared media FSI product and strong national client base in the consumer packaged goods and quick service restaurant industries,” said Jason Bradbury, CEO of DRMG. “The combined teams and products create a powerful marketing solution aligning to our commitment of helping Canadians save, businesses grow and neighborhoods thrive."