FILM FESTIVAL HAS NEW SPONSOR
By Adnews Staff
The Ontario Lottery Corporation is the title sponsor of this year's Ontario Place film festival which began this week. The 1996 Instant Keno Cinesphere Film Festival will run movies from Jan. 3 to May 5, Wednesdays through Sundays. An ad campaign for the festival began last month using print and flyers created in-house. General Motors has been the title sponsor for the past three years but Ontario Place moved the car maker onto another opportunity on-site.
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