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NO NEED FOR CASH AT FAMOUS PLAYERS

Movie goers can now pull out the plastic at the ticket counter when they go to any Famous Players theatre in Canada. Late last month the cinema chain began accepting credit and bank machine cards in all of its 108 locations across Canada, after trying out the service for about a year at a limited number of theatres. Famous Players has also installed automated dispensers at 48 locations, where people can purchaee purchase theatre tickets and coupons for the concession stand. Marshall Fenn Communications of Toronto is handling public relations for the new card program. Basstoy International Corporation of Toronto is producing theatre screen advertising.

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