IBM LAUNCHES SOFTWARE PAK ONLY IN CANADA
By Adnews Staff
IBM Canada put its OS/2 Warp software on sale in Canada late last month in an effort to keep from being swept out of the market by Microsoft's Windows 95 operating system. Only in Canada, the program's price has been slashed from $129.95 to $49.95. The lower-priced program comes in what IBM has named the OS/2 Warp CD Pak, with a smaller box, less styrofoam packing and a manual truncated to 30 pages. The Warp mini-package will be featured along with the Family Fun Pak software suite in print advertising for the Christmas season. The advertising will be created by Ogilvy & Mather of Toronto.
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