CARLSBERG ADS ARE BACK
By Adnews Staff
Carlsberg Light is back in the spotlight after a two-year hiatus from advertising. Labatt Breweries of Canada launched a campaign for the brand in urban markets recently using outdoor, radio and print created by Toronto-based Bozell Palmer Bonner. The theme of the campaign is "There's simply more to it." Billboards and murals communicate two messages, some alternating day and night, others changing over a period of weeks.
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