BIG APPLE GETS BAD TASTE
By Adnews Staff
W.K. Buckley Limited of Mississauga, Ont. brought its bad taste to New York last week. The company went south with its Canadian advertising campaign for Buckley's Mixture cough syrup. Radio, transit shelter and in-store advertising has been coupled with radio promotions. In the radio spot company founder's son Frank Buckley tells New Yorkers, "It tastes awful. And it works." The campaign was created by Bensimon/Byrne of Toronto.
« Back Next »
Comments
blog comments powered by Disqus