LABATT EXPANDS LOW-PRICED LINE
By Adnews Staff
Labatt Breweries of Canada began pouring a light version of its discount Wildcat beer in Ontario last week. TV and print advertising for the launch was created by Ammirati & Puris/Lintas in Toronto. The light beer is the fifth label in the Wildcat line. It was launched in Quebec last year. The Wildcat brand was introduced in 1993 with Labatt Wildcat and Labatt Wildcat Strong.
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