FUND COMPANY LAUNCHES FIRST CANADIAN CAMPAIGN
By Adnews Staff
Saatchi & Saatchi Advertising launched its first campaign last week for Scudder Funds of Canada. The TV, print and direct marketing focuses on the company's longevity and credibility. Scudder has been in Canada only since last spring but has been operating in the U.S. for more than 75 years. The TV spot uses black and white images to tell the true story of a Scudder investment researcher who, in the 1930s, actually travelled to other countries to scrutinize the best investment for clients. Saatchi won the account last spring.
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