STARBUCKS TO DISH OUT ICE CREAM
By Adnews Staff
Starbucks Coffee Company and Dreyer's Grand Ice Cream have started working together to market a line of coffee ice cream in the U.S. The treat will come in five to eight flavors and will be sold in grocery stores. It hasn't been decided yet which agency will handle advertising for the new ice cream. Ads for Starbucks are done by Goodby, Silverstein & Partners of San Francisco. Goldberg, Moser & O'Neil of San Francisco creates advertising for Dreyer's. Starbucks is a specialty coffee retailer with 690 outlets in North America. No decision has been made yet about bringing the new ice cream to Canada.
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