Adnews

Blammo Worldwide, Extreme Group merge

Air Transat debuts installation at Montreal airport

Canadian Freestyle Ski Association rebrands

Canadian Olympic Committee hires Sid Lee


Nissan Canada, AddEnergie begin electric car promotion

. Nissan Canada has formed a promotional agreement with AddEnergie making its Flo Home charging station the recommended home charging station for owners of Nissan Leaf electric vehicles. Read more.


NBA Canada begins two sponsorship promotions

. NBA Canada has recently begun two new sponsorship initiatives. The basketball league will conduct a national promotion in association with fast food chain Manchu Wok until March. Read more.


Tundra Books rebrands

. Toronto-based publisher of children's books Tundra Books has undertaken a rebranding initiative to coincide with its 50th anniversary this year. Read more.


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ICA selects new board

. The Toronto-based Institute of Communication Agencies has selected a board of directors for 2017. Paul Reilly, chief operating officer of BBDO Toronto, has been appointed chair. Read more.


Benchitrit joins Agency59

. Agency59 of Toronto has appointed Ben Benchitrit to the position of associate creative director. Benchitrit was most recently a freelance copywriter. Read more.


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Change is accelerating. Disruption is the norm. Digital is de rigueur. As Canada turns 150, we all find ourselves at the uneasy intersection of technology, innovation, creativity and disruption. Read more.


CRC Research buys Research House

. CRC Research of Vancouver has acquired Research House, a Toronto-based market research firm specializing in focus group services and target audience recruiting. Read more.


The PitchMen opens in Toronto

. A new firm called The PitchMen has opened in Toronto. The company will specialize in consulting with advertising agencies preparing a pitch for a new account. Read more.


Buick Canada begins WeChat promotion

. Buick Canada has begun an online promotion via China-based social media service WeChat. According to the company, it is the first Canadian automotive brand to have a presence on the service. Read more.


Yahoo Canada Finance debuts new design

. Yahoo Canada has redesigned its Yahoo Canada Finance site. The new site is intended to be more modern and consistent in appearance and functionality across various types of devices. Read more.


Media Profile promotes seven, adds two

. Toronto-based public relations agency Media Profile has recently promoted seven staff members and hired two more. John Thibodeau has been promoted to senior vice-president. Read more.


McDonald's begins Big Mac Bacon campaign

. McDonald's Canada has begun a national campaign to introduce a new menu item called the Big Mac Bacon. The campaign was developed by Cossette. Read more.


Aviva debuts Leafs, Raptors branded insurance products

. Insurance company Aviva Canada has formed a promotional agreement with Maple Leaf Sports & Entertainment of Toronto to launch co-branded insurance products. Read more.


Tourisme Montreal continues Sorry campaign

. Tourisme Montreal has begun a second phase of its "Sorry" campaign in Toronto and New York, promoting the 375th anniversary of the city. The efforts consists of a series of online videos. Read more.


Scotiabank breaks Futbol Dreams campaign

. Scotiabank has begun a new campaign called "Futbol Dreams." Developed by Bensimon Byrne of Toronto, the campaign follows the themes of last year's "Hockey Dreams" campaign. Read more.


Subaru renews Canadian Rally Championship sponsorship

. Mississauga-based automaker Subaru Canada has renewed its sponsorship agreement with the Canadian Rally Championship racing series for 2017. Read more.