January 20, 2017. Nissan Canada has formed a promotional agreement with AddEnergie making its Flo Home charging station the recommended home charging station for owners of Nissan Leaf electric vehicles. Read more.
January 20, 2017. NBA Canada has recently begun two new sponsorship initiatives. The basketball league will conduct a national promotion in association with fast food chain Manchu Wok until March. Read more.
January 20, 2017. Toronto-based publisher of children's books Tundra Books has undertaken a rebranding initiative to coincide with its 50th anniversary this year. Read more.
January 20, 2017. The Toronto-based Institute of Communication Agencies has selected a board of directors for 2017. Paul Reilly, chief operating officer of BBDO Toronto, has been appointed chair. Read more.
January 20, 2017. Agency59 of Toronto has appointed Ben Benchitrit to the position of associate creative director. Benchitrit was most recently a freelance copywriter. Read more.
January 19, 2017. CRC Research of Vancouver has acquired Research House, a Toronto-based market research firm specializing in focus group services and target audience recruiting. Read more.
January 19, 2017. A new firm called The PitchMen has opened in Toronto. The company will specialize in consulting with advertising agencies preparing a pitch for a new account. Read more.
January 19, 2017. Buick Canada has begun an online promotion via China-based social media service WeChat. According to the company, it is the first Canadian automotive brand to have a presence on the service. Read more.
January 19, 2017. Yahoo Canada has redesigned its Yahoo Canada Finance site. The new site is intended to be more modern and consistent in appearance and functionality across various types of devices. Read more.
January 19, 2017. Toronto-based public relations agency Media Profile has recently promoted seven staff members and hired two more. John Thibodeau has been promoted to senior vice-president. Read more.
January 18, 2017. McDonald's Canada has begun a national campaign to introduce a new menu item called the Big Mac Bacon. The campaign was developed by Cossette. Read more.
January 18, 2017. Insurance company Aviva Canada has formed a promotional agreement with Maple Leaf Sports & Entertainment of Toronto to launch co-branded insurance products. Read more.
January 18, 2017. Tourisme Montreal has begun a second phase of its "Sorry" campaign in Toronto and New York, promoting the 375th anniversary of the city. The efforts consists of a series of online videos. Read more.
January 18, 2017. Scotiabank has begun a new campaign called "Futbol Dreams." Developed by Bensimon Byrne of Toronto, the campaign follows the themes of last year's "Hockey Dreams" campaign. Read more.
January 18, 2017. Mississauga-based automaker Subaru Canada has renewed its sponsorship agreement with the Canadian Rally Championship racing series for 2017. Read more.