COHN & WELLS CREATES NEW DATABASE MARKETING SERVICES DIVISION
By Adnews Staff
Toronto-based Cohn & Wells Partners, which recently re-branded itself, is making another change. The direct response agency is launching a new database marketing services division called "Customer Knowledge". The new division will provide consulting in database marketing strategy, and a range of services in the areas of modeling, data analysis and database management. Greg Carriere will head the new division as director. Carrier was most recently vice president of the analytical group at Infoworks. Carriere will be joined by Spiro Tsiopelas, who has been appointed information systems manager, and Sally Arcuri Donovan, who will head the analytical team. Cohn & Wells Partners is part of New York-based EURO RSCG Worldwide.
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