HIGH ROAD BUILDING CANADIAN PR NETWORK FOR LUCENT
By Adnews Staff
High Road Communications of Toronto is communicating for Lucent Technologies Canada after being named the company's agency-of-record. The agency was awarded the account through a referral from an outside contact. High Road will be working with Toronto-based Lucent's public relations team, handling all Canadian public relations activities for the company. High Road will also increase awareness for the company as a communications solutions provider targeting both business and services across Canada. In addition, High Road will offer media relations supporting Lucent's new product launches, trade shows and events. Lucent Technologies Canada, a wholly-owned subsidiary of Lucent Technologies of Murray Hill, New Jersey, designs public and private networks, communications systems and business telephone systems.