SOBEYS, KRAFT & POST ARE AN ALL STAR COLLECTION
By Adnews Staff
Sobeys Inc. of Stellarton, NS is bringing back the Kraft/Post All-Star Collection promotion to more than 15 stores across Ontario. According to Les Mann, division vice president, Sobeys stores Ontario, the food distributor first ran the promotion last year at one of the chains locations. Responding to customer's request to bring it back, Sobeys expanded the program to include more than just the one location. The promotion runs from November 20th through to December 11. Walter Gretzky, father of number 99 hockey star Wayne Gretzky, will be signing autographs as part of the promotion. Customers can have any Kraft product or Post cereal box signed by Walter Gretzky. Sobeys will make a donation to the Wayne and Walter Gretzky Scholarship Foundation for Blind Youth across Canada for every Kraft or Post product purchased. The Kraft/Post All-Star Collection promotion is being advertised through an ad in Sobeys weekly circular and with in-store materials such as posters and outside banners. Sobeys circular advertising is created in-house. The in-store materials and outside banners were created by Accumark Promotions Group of Toronto.