XTRA! HAS A BRIGHT OUTLOOK
By Adnews Staff
Xtra!, a Canadian chain of gay and lesbian news and entertainment publications has a bright outlook for the future after announcing its new advertising partnership. Xtra! has teamed up with Alberta's monthly gay and lesbian newspaper Outlooks. Under the new partnership, Xtra! becomes the exclusive national advertising representative for Outlooks, combining this partnership with its existing advertising network of Xtra! in Toronto, Capital Xtra! in Ottawa and Xtra! West in Vancouver. Xtra! will now offer advertisers, the ability to run national campaigns in central and Western Canada accessing major gay and lesbian communities. Outlook's circulation is 25,000 and is distributed throughout more than 400 locations in Western Canada. Current clients of Outlook include: Sauza Tequila, Precision Hyundai, United Colors of Benetton, Smirnoff, Molsons, Finlandia Vodka, Ford and Chapters.