SHOP, WISH AND WIN AT SEARS
By Adnews Staff
Toronto-based retailer Sears Canada has kicked-off its largest contest ever. The "Shop, Wish and Win" contest gives customers a chance to win every time they make a purchase on-line, in a store or from a Sears catalogue. With each purchase customers receive a scratch and win card. Customers can win instantly when they scratch or use their card as a ballot to enter a sweepstakes. The "Shop, Wish and Win" contest, which has over 25,000 prices available to be won, closes December 31. The contest is being promoted with television advertising from Young & Rubicam of Toronto and is being supported in Sears catalogues, weekly circulars, on its Web site at <http://www.sears.ca> and through credit card inserts, all created in-house by Sears.