MCMANUS ELLIOTT COMMUNICATIONS RESIGNS E*TRADE ACCOUNT
By Adnews Staff
Toronto-based McManus Elliott Communications Inc. has announced its resignation of the E*Trade Canada account. The full-service communications company has been handling the account since November 1997, building the profile and reputation of the Toronto-based discount online brokerage. "We have completed our mandate to take E*Trade Canada from a virtual unknown in the online brokerage industry in Canada to a leadership position that has seen its number of accounts grow by almost 200 per cent over the past year," McManus Elliott president Jim Warrington said. Warrington also told Adnews E*Trade is heading in a new direction for which McManus Elliott does not offer services. The communications company was responsible for strategic planning, on- and off-line advertising and public relations. Officials at E*Trade could not be reached before press time to confirm if a review for a new agency would be held.