GRAND TOYS PLAYING WITH SONIC THE HEDGEHOG
By Adnews Staff
Grand Toys International, Inc. of Montreal has acquired the Canadian distribution rights for certain Sonic The Hedgehog products from Toy Island Manufacturing of New York. Toy Island recently received the North American manufacturing and distribution rights for Sonic The Hedgehog toys from Sega of America, Inc. Grand Toys' agreement includes the right to distribute a wide variety of toys based on Sonic The Hedgehog, a Sega video game character featured in the new Sega Dreamcast video game "Sonic Adventure" and in the new animated television series "Sonic Underground". The variety of toys included in the agreement includes: vehicles and playsets, wind up vehicles, bendable figures, plush toys, electronic plush toys, remote control figures and vehicles, paper and stationary products, spring and summer toys and junior sporting goods equipment. The Sonic The Hedgehog line is expected to launch in the spring supported by advertising from Grand Toys agency Bozell Worldwide.