BANK OF MONTREAL PROMOTING NEW MORTGAGE PRODUCTS
By Adnews Staff
Bank of Montreal has introduced two new mortgage product options for its customers. To promote the new 18-year Open Term Mortgage and the Investment Option Mortgage, a new advertising campaign has been created by Bank of Montreal's advertising agency Vickers & Benson of Toronto. The campaign, which broke on Friday and runs to November, includes two print ads running in daily newspapers in the Calgary, Montreal and Toronto markets. The print ads are supported with in-branch posters and brochures. "When it comes to mortgages, the Canadian marketplace is extremely competitive," said Bank of Montreal Mortgage Corporation president Margaret Barret. "Bank of Montreal wants to let Canadians know that we want their business and that we have a suite of features and options that will work for them, anytime." The 18-year Open Term Mortgage allows customers to lock in their interest rate at the bank's five-year posted fixed interest rate for up to 18-years, with the option to prepay or switch to a different term at any time. The Investment Option Mortgage allows customers to receive up to 3.5 per cent of the value of their fixed rate mortgage to invest in their Bank of Montreal RRSP. Bank of Montreal operate 1,100 branches across Canada.