CONGREGATION OF NOTRE DAME PROMOTES WEBSITE WITH NEWAD NETWORK
By Adnews Staff
The Congregation of Notre Dame of Toronto will be launching a new advertising campaign to generate awareness of its website at <http://www.cnd-m.com>. The campaign, which breaks October 11 and runs for four weeks, is using NewAd's college and university network as well as its health and fitness network throughout Quebec. "The Congregation of Notre Dame's original campaign is very targeted, making it cost efficient and effective," said Rose Anne Bonanno, NewAd national account executive. "Notre Dame wanted the most effective medium to reach their audience and that's precisely why NewAd works." The Congregation of Notre Dame targets young educated women between the ages of 18 and 34 years, the same market NewAd targets with its networks. The campaign was created in-house by the congregation.