IBM CANADA NAMES PUBLIC RELATIONS AGENCY-OF-RECORD
By Adnews Staff
IBM Canada Ltd. of Markham, Ontario has picked Shandwick Canada Inc. of Toronto as its public relations agency-of-record. The appointment is for a five year term. Financial terms of the agreement were not disclosed. Shandwick will work with IBM's in-house communications team in supporting IBM's public relations needs. The agency will work at building the relationships IBM has already established as well as increasing IBM's e-business messaging and visibility with a range of audiences across Canada. Shandwick won the account following a review and competition with an unconfirmed number of agencies. Toronto-based Goodman Communications, which had handled the entire IBM account since 1994, resigned the account in August. Shandwick begins work on the IBM Canada account November 1.