NORTEL NETWORKS ASKING "WHAT DO YOU WANT THE INTERNET TO BE"
By Adnews Staff
Nortel Networks of Richardson, Texas is launching a new global ad campaign by asking the question "What Do You Want The Internet To Be?". The question will be answered in different ways throughout the campaign, which will feature sports, arts, business and every-day-life heroes in print and television advertising and public relations initiatives. The campaign continues the "Come Together" campaign launched in March which also focused on the Internet. The first print ads, which break today, feature Olympic sprinter Michael Johnson describing the Internet as "something that can keep up with me". Johnson will be joined by author Kurt Vonnegut, former astronaut Buzz Aldrin, musician Curtis Mayfield and 1999 U.S. spelling bee champion Nupur Lala, all describing their visions of the Internet. The campaign was created by Nortel Networks' advertising agency Temerlin McClain of Irving, Texas and its communications agency Fleishman-Hillard Inc. of St. Louis, Missouri. The campaign will run in national and regional daily newspapers, business magazines and technology media. Customers will also have the opportunity to respond to the question online.