CANADIAN LIFTS OFF WITH NEW MARKETING AND AWARENESS CAMPAIGNS
By Adnews Staff
Canadian Airlines will be taking off with two new campaigns beginning this week as its launches its fall marketing campaign and a customer awareness campaign set to launch in early October. The advertising campaign is focusing on customer comfort and includes three new television commercials highlighting Canadian's superior in-flight service. Three themes will be emphasized in the spots: an efficient work environment, more choice and flexibility, and customer comfort. In addition to the television spots, two eight-page magazine inserts and national print ads in daily newspapers for the English market will also be used in the campaign. "As we move into the fall business travel season it's important to let our customers know more about our new products and services," said Canadian's vice-president of marketing Mike Beckerman. "As always, we are striving to meet and exceed the business traveller's needs." Advertising for Canadian is done by Gee, Jeffery & Partners Advertising of Toronto.
Canadian's "On Course" promotion is a customer awareness campaign focusing on the Onex proposal to merge Canadian Airlines and Air Canada. The campaign includes an information booklet on the proposal that will be available in-flight, in Empress lounges and City Ticket Offices, a new "On Course" Web site page on Canadian Airlines existing site at <http://www.cdnair.ca> and updates in the existing monthly newsletter for Canadian Plus members. Canadian Plus is the airline's frequent flyer program. The campaign is designed to sell customers on the advantages of the Onex proposal as well as answer customers' questions. The information booklets and new Web page will be available in both English and French and will be updates as required. The "On Course" campaign was created in-house by Canadian Airlines.