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WOLF GROUP PUTS E.D. SMITH ON TOP

As part of a new advertising campaign to promote E.D. Smith & Son Ltd. of Winona, Ontario's new Fruit Topping line, Toronto-based Wolf Group topped a Toronto bus shelter with 20-pounds of giant fruit. The faux-fruit display at the corner of Yonge Street and St. Clair Avenue in Toronto is targeting women between the ages of 24-49 with children under 18. The new Fruit Topping line is a quick alternative to preparing fruit and is available in cherry, blueberry and strawberry flavors. The giant fruit outdoor advertisement is on display until the end of September.

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