SAATCHI & SAATCHI AWARDED NORTH AMERICAN MARKETING ACCOUNT
By Adnews Staff
ENZA Fresh Inc. of Vancouver has awarded the marketing contract for the Year 2000 North American account to Saatchi & Saatchi Advertising of Vancouver. ENZA Fresh is a producer of apples and pears from New Zealand. Its distribution season runs from March through to September. The Year 2000 campaign will build upon the recent promotional tie-in with Warner Brothers cartoon characters for the 2000 distribution season. Additional details of the campaign will be released at the end of the year. Saatchi & Saatchi was named agency-of-record for ENZA Fresh Inc. North American last month.
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