HYPE! INC. BEING SERVED AS RARE MEDIUM
By Adnews Staff
Toronto-based Internet solutions developer Hype! Inc. is now Rare Medium Canada Inc. The new name follows the company's recent acquisition by Rare Medium Group Inc. of New York, an Internet and Web-based solutions firm. Rare Medium Canada Inc., formerly Hype! Inc. was established in 1994. Its clients include: Environment Canada, Johnson & Johnson, Irwin Toy and Motorola and Blake. "The move allows us to tap into a larger pool of resources that will help grow our clients' business and improve their business processes through the strategic application of Internet technology," president and managing director, Rare Medium Canada, Greg Rubidge said. The acquisition also increases Rare Medium's presence in Canada. "The addition of this leading Internet business solutions company greatly increases Rare Medium's geographic reach in Canada, expands our talent pool and brings to Rare Medium recognized brand name e-commerce clients in entertainment, retail and consumer products," Glenn Myers chairman, CEO and president, Rare Medium Group Inc. said. PR for Rare Medium Canada Inc. is handled by APEX Public Relations of Toronto.