PEGASUS COMMUNICATIONS INTRODUCING ROBERT ALLEN & ASSOCIATES
By Adnews Staff
Toronto-based PCI Pegasus Communications Inc. has launched a new public relations division under the banner of ROBERT ALLEN & Associates. "Public relations is a natural extension of the current services we offer our clients," chairman and chief executive officer of Pegasus, Christopher West said. "We have provided limited media relations in the past but the establishment of ROBERT ALLEN & Associates creates a broad-based, full-service division for the development of either integrated programs or stand-alone activities." The new division will be headed up by senior counsel, Joy Williams and director, Christopher West. The services offered will be, professional and consumer media relations, social marketing, special events, product launch activities, internal and external communications. Additional services through other PCI divisions include market research, new media and professional advertising.