TRUE NORTH INTRODUCES MARKETING SERVICES ORGANIZATION
By Adnews Staff
True North Communications Inc. of Chicago has announced the creation of Marketing Drive Worldwide, a global marketing services organization that will handle branding, relationship marketing and sales promotion through its offices located on four continents. The organization will be based in Wilton, Connecticut and London and will have approximately 600 employees with worldwide billings expected at $450 million US. Marketing Drive Worldwide will operate as part of the True North companies which also includes advertising agencies Foote, Cone & Belding Worldwide, Bozell Worldwide and Temerlin McClain as well as the marketing communications brands BSMG Worldwide public relations, New America Strategies Group mulitcultural marketing, R/GA Interactive and TN Media. Wes Bray and Mark Timbrell were named co-chief executive officers and will jointly run the new company.