MAVERICK SCORES ANOTHER WIN
By Adnews Staff
Maverick Public Relations of Toronto has announced its second account win in one week. The agency has been named public relations agency-of-record for Symantec Corporation in Canada. Symantec develops security software solutions. "Maverick Public Relations symbolizes a new breed of PR shop based on a unique mix of media relationships and deep industry insights that infuse an agile, responsive creativity into the traditional marketing mix," Symantec Canada, general manager Chris Monnette said. Symantec joins Maverick's list of technology-focused clients following Tektronix printing and imaging account win, which was announced last week. Julie Rusciolelli, president of Maverick, told Adnews the agency's first assignment will be the announcement of a "new strategic thrust and major new focus" for the company in the security area. Previously the account was handled by Cohn & Wolfe of Toronto.