PERRIER FEATURES CANADIAN ARTIST
By Adnews Staff
Perrier of France hired a Canadian artist for the first time to design its latest limited edition art bottle. Tatjana Krizmanic of Halifax created an illustration of a French cafe with customers sipping Perrier. Half a million bottles have been on the market in North America for the past month. Perrier introduced its art bottle series in 1994. Separately, Perrier in Canada will launch a radio and magazine campaign later this year for the holiday season focusing on its bottled water. The ads will be created in-house.
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