TV IS NUMBER ONE
By Adnews Staff
Television is the most influential advertising medium, according to a study commissioned by the Television Bureau of Canada. Called the Reach/Time Spent & Attitudes Media Comparison Study, it found that 83% of adults aged 25 to 54 watched television the previous day, versus 67% for radio, 60% for newspapers and 30% for magazines. On a per capita basis, men aged 25 to 54 spent 186 minutes the previous day watching TV, more than the combined time spent per capita with radio, newspapers and magazines. The study was done by Canadian Facts which surveyed people over 15-years-old in 2,060 homes. The national study is conducted every five years. The media looked at in the survey are TV, radio, newspapers, consumer magazines and trade publications.