BUGLE BOY SETS UP IN KMART
By Adnews Staff
Montreal-based Bugle Boy clothing retailer opened mini-stores in two Ontario Kmart stores this week - one in Burlington and the other in Ancaster. Late last month, Bugle Boy launched a campaign targeting boys five to 12-years-old. It uses radio, in-store banners and direct mail created by The Metrick System of Toronto. The campaign is titled "For Those Under The Age Of Sir."
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