EATON'S HAS BODY CARE LINE
By Adnews Staff
Eaton's of Toronto is launching a print campaign later in the fall to promote its new Red Earth line of body care products as Christmas gifts. Eaton's advertising is done in-house. Made from all natural ingredients, the Red Earth line has aromatherapy, bath and shower products, along with items for skin, body and hair care. They were established in Australia in 1990 by the Red Earth company which has worldwide headquarters in Hong Kong and Canadian headquarters in Toronto. The products have been on the Canadian market since late August. A PR campaign for Red Earth from DBA Public Relations of Toronto was launched Sept. 12. In Canada, the line is now sold at four Eaton's locations in Toronto and will roll out to the department store chain's other outlets later this year.