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Einstein Foundation hires Metrick System

The Toronto-based Albert Einstein Foundation has retained The Metrick System, also based in Toronto, as its communications agency. The foundation is a not-for-profit organization that works to "inspire a new generation of scientists, leaders and humanitarians." The agency won the account in a review process. Its first work has been the development of a new website for the organization at <> to coincide with the 100th anniversary of the physicist's publication of his general theory of relativity. The firm will also participate in upcoming initiatives involving the Smithsonian Science Education Center, including the 2017 STEM Summit in Washington, DC.

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