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AGLC begins DrinkSense campaign

The Alberta Gaming and Liquor Commission has begun an out-of-home advertising campaign promoting its DrinkSense responsible drinking program. The creative and media buying for the provincial campaign were handled by Calder Bateman of Edmonton. The media, provided by Newad, consists of posters in bars and restaurants. The creative makes use of the tagline, "Engage your DrinkSense." An accompanying campaign will focus on fetal alcohol spectrum disorder and the risks of drinking alcohol while pregnant.

"We're very proud to help establish such an important campaign," said Yana Read, a senior account executive at Newad. "Collaborating with professionals on achieving long term goals is always motivating."

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