THRIFTY STEERS OVER TO PROMANAD
By Adnews Staff
Promanad Communications of Mississauga, Ont. drove away with the Thrifty Canada business this week. The agency won a competition for the car rental account because of "the personal chemistry between us and the Promanad account team, and the excellent fit in terms of our respective corporate cultures," marketing director Robert Swanborough says in a release. The business was put up for grabs because incumbent Campbell Mithun Esty of Toronto shut its doors in March. Promanad will work with Thrifty Car Rental's U.S. agency, Ackerman McQueen, to adapt its North American marketing strategy to the Canadian marketplace, and will do all the media buying for Canada. Thrifty Canada has headquarters in Mississauga, Ont. and over 160 locations across the country.