SHOPPERS DRUG MART PROMOTES BASKETBALL
By Adnews Staff
Shoppers Drug Mart will start selling basketball tickets next month. The drug store chain has 4,250 Toronto Raptors tickets and 2,500 Vancouver Grizzlies tickets for sale. To help move them, Shoppers will run radio, print, TV and point-of-purchase advertising. In mid-November, Shoppers Drug Mart will focus on Christmas in its TV advertising. Earlier this month the chain launched a TV campaign to show consumers that they can ask what they want, do what they want, try what they want and get what they want at Shoppers Drug Mart. It features the tag line "Everything you want in a drug store." Shppers' ad agency is TBWA Chiat/Day of Toronto.
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