SPICE GIRLS MAYHEM TO CONTINUE INTO THE FALL
By Adnews Staff
Grand Toys International of Montreal is getting into the Spice Girls hype. The company will launch Spice Girls three-inch and six-inch collectible dolls to the Canadian market in September. A carry case for the three-inch dolls and a mini stage for the six-inch toys will also be available. The products will likely be promoted using co-op advertising with retailers. Media advertising for Grand Toys is handled by Bozell Worldwide of Toronto. Grand Toys already markets Spice Girls products including toys, party goods, stationery, backpacks and luggage.
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