NOVA SCOTIA GEARS UP FOR NEXT TOURIST SEASON
By Adnews Staff
Nova Scotia is looking for more tourists. The Nova Scotia Marketing Agency of Halifax will launch a TV ad this fall in Atlantic Canada. The ad will focus on the city Halifax and what is has to offer, being the metropolitan hub of the region. Next spring, the organization will add several ads to the campaign to promote the province as a tourism destination. These ads will focus on the scenery, festivals and events, outdoor activities, accommodations and activities available throughout Nova Scotia. This portion of the campaign will be aired in Toronto and Montreal, as well as in Atlantic Canada. The campaign may also use other media such as print and direct mail, although nothing has been confirmed yet. The campaign will be created by The CCL Group of Halifax. Sight & Sound Productions of Halifax produced the TV ads.