BELL CANADA REVISES LONG DISTANCE PLAN
By Adnews Staff
Another long distance calling war could be heating up. Bell Canada has revamped its FirstRate long distance calling plan. Under the new deal, residential customers will pay 10 cents a minute for calls within Canada on evenings and weekends to a maximum of $20 a month. They won't pay for time they haven't used. Bell will promote the revised plan using daily newspaper and TV ads created by Cossette Communication-Marketing of Toronto. BBDO/McKim Media Group of Toronto handled media buying. Earlier this month, Sprint Canada launched a flat rate long distance calling plan that costs $20 a month for evening and weekend calls in Canada regardless of how many calls customers make.
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