ONLINE RETAILING SURVEY
By Adnews Staff
The Boston Consulting Group and Shop.org have teamed up to perform a survey of the online retail industry in North America. The survey results will be released at eRetailing '98 being held in October. The study will cover such topics as information regarding the online profit and growth drivers, the successful conversion of traffic into buyers and the critical success factors in the online channel. Shop.org is a trade association of online retailers including virtual retailers, conventional retailers, catalogers, manufacturers and companies providing products and services for online retailers. BCG is a management consulting company with 44 offices worldwide.
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