CANAC TARGETS U.S. RAIL INDUSTRY
By Adnews Staff
CANAC Inc. of Montreal is trying to increase awareness of the company's services in the U.S. The firm recently launched a trade campaign focusing on CANAC's ability to provide solutions to rail operations. The theme of the campaign is "the one-track mind . . . and why it works." "The goal of the advertising campaign is to convey to American businesses involved in rail operations that CANAC has the breadth of capabilities and depth of experience to deliver rail solutions across the entire spectrum of operations," marketing and sales senior vice-president Guy Archambault says in a release. The campaign was created by Marketel of Montreal. CANAC provides knowledge-based products and services to railroads, rail-related industries, companies operating their own on-site railroads, investors and government.