DENTSU CADENCE OPENS INTERACTIVE UNIT
By Adnews Staff
Toronto-based Dentsu Cadence is now operating an interactive division. Called Dentsu Cadence Interactive, the new unit will provide a range of interactive communications services including online media planning and buying, interactive account planning, integrated communications and online advertising management and reporting. Derrick Cho will head up the new division. Most recently he was interactive communications director at Russell Design of Toronto. Cho is also co-founder of the Internet Advertising Bureau of Canada. In addition, Dentsu Cadence has gone online. Its Web site address is <http://www.dentsucadence.com>.
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