RBC TARGETS SMALL BUSINESS WITH NEW BENEFITS PLAN
By Adnews Staff
RBC Insurance of Toronto introduced an Employee Benefits Plan for small businesses this week. The product is for businesses with five to 50 employees and offers a variety of life and health benefits including coverage for prescription drugs, dental and vision care, as well as life, disability and travel insurance. The plan gives small business owners the option to mix and match benefits so they can manage the cost of their plans and reward key employees. The Employee Benefits Plan will be promoted using direct mail done by MacLaren McCann of Toronto. RBC plans to launch a similar product for businesses with one to four employees in 1999.
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