DANONE SPICES UP WORCESTERSHIRE SAUCE
By Adnews Staff
Danone International Brands Canada is trying to get more consumers to use its Lea & Perrins Worcestershire Sauce and is encouraging them to use it in new ways. The company recently launched a magazine campaign for the product to show Canadians how to enhance their everyday meals. The ads show how the sauce can be used in soup and pasta sauce, in livening up rice, potatoes and salad dressing , or as a meat marinade. The ads also feature a toll-free number, allowing consumers to call and receive a free recipe booklet. The campaign was created by Young & Rubicam of Toronto.
« Back Next »
Comments
blog comments powered by Disqus