CANADIAN TIRE SELLS AUTO CLUB IN A BOX
By Adnews Staff
Canadian Tire has decided that since it has the stores it might as well use them to sell its auto club. This month the retail chain started selling Auto Club in a Box. Large standing displays and smaller counter top ones are being used to sell Canadian Tire Auto Club memberships. The new package contains an introductory letter, auto club membership handbook, membership card, window decal and coupons redeemable at Canadian Tire Auto Service Centre and Gas Bars. Customers who buy memberships in stores have them activated by calling a 24-hour 1-800 number. The company is continuing to sell auto club memberships with credit card statements, telemarkting and direct mail, all handled in-house.
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