COMPAQ GOES TO UNIVERSITY
By Adnews Staff
Compaq Canada is catching the eye of students with its new back-to-school outdoor campaign. Last week the personal computer company began putting up backlit posters on 24 university campuses across Canada "to reach a rapidly growing market where personal computer ownership is becoming a 'must'." The ads urge students to try out a Compaq Presario at the campus computer store or call a 1-800 number for more information. Compaq advertising is done by the New York office of Ammirati & Puris and adapted for Canada by the agency's Toronto office.
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